OPENLANE Offers Limited Time Incentive from July 21 Through August 31, 2010
Leather belt BagsREDWOOD CITY, Calif. -- OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles, today announced that it has collaborated with HomeNet Automotive, a leading provider of automotive inventory merchandising, management, and marketing services, to offer dealers an easy and efficient way to list and wholesale their aged inventory.
Dealers using HomeNet鈥檚 flagship product, the Inventory Online Internet Marketing Suite (IOL), can publish selected used vehicle inventory on OPENLANE鈥檚 Open Auction to sell their available wholesale vehicles to a nationwide audience of more than 25,000 franchise and independent dealers on a 24-hour basis, seven days a week.
Through this partnership, HomeNet users will now have a quick and seamless way to control the distribution of both retail and wholesale units from one convenient tool, saving time and money and providing maximum exposure for vehicles for sale. From within IOL, selling dealers are able to publish their wholesale used vehicle units to OPENLANE鈥檚 Open Auction with one simple click and manage their entire online inventory from one centralized location.
鈥淧artnering with OPENLANE provides HomeNet鈥檚 dealers with an efficient way to list their wholesale vehicles, any time, any day, while they鈥檙e still on the lot,鈥?said Andy McBride, COO at HomeNet Automotive. 鈥淏y allowing dealers to market their vehicles to both a retail and wholesale market simultaneously, dealers can maximize their alternatives鈥攁nd their chances of a quick sale while reducing depreciation and transport costs to and from physical auctions.鈥?
In addition, OPENLANE handles the sales from end-to-end including all payments, title transfers, and arbitration, making the process for users effortless. HomeNet users can also utilize a single sign-on so they may transfer vehicle inventory from IOL directly to OPENLANE鈥檚 listing with one simple click of a button.
鈥淚ntegrating the HomeNet Inventory Online suite with the OPENLANE platform helps unite the retail and wholesale sides within auto dealerships, reducing turn-time which has become more and more critical to efficient operations,鈥?said Andrew Iorgulescu, VP, Business Development, OPENLANE. Immersion 鈥淧artners like HomeNet bring an even fuller set of value-added services to the dealers who rely on OPENLANE on a daily basis to source their inventory.鈥?
Limited Time Partnership Incentive from July 21 through August 31, 2010
OPENLANE will offer a special incentive to HomeNet Automotive dealers who use the service during the months of July and August. All HomeNet dealers that use IOL to list and sell three vehicles through OPENLANE鈥檚 Open Auction from July 21 through August 31, 2010 will receive a $300 AMEX gift card.
About HomeNet Automotive
HomeNet Automotive helps the automobile industry save time and sell more vehicles and is proud to be recognized as a 鈥淭op 10 in 2010 Companies to Watch鈥?by AutoSuccess Magazine. It is the leading provider of inventory merch
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